The Truth (and Fiction) about What It Takes to Create a Successful Retail Shop
Arlington, VA (PRWEB) July 31, 2006 -- Cute Little Store is a small business survival guide that asks those who dream of running their very own retail store to seriously examine their personality makeup before taking the plunge: “Why do you want to own your own business?” “Do you require a certain salary to support yourself and your family?” “Are you detail oriented or do you only want to focus on the big picture?” “Do you thrive on routine or does doing the same thing day after day after day make you want to pull your hair out?”
“Let’s face reality,” author Adeena Mignogna says. “The majority of small businesses are lucky to be around after the first couple of years. Many people think of retail as a ‘build it and they will come’ business. That’s simply not true. Retail is not easy. It requires lots of hard work, dedication, and sacrifices in terms of income, family, and time.”
After struggling to create her own successful retail operation, Mignogna has a wealth of information to share with new business owners as well as those contemplating such an enterprise. In Cute Little Store, she explains the realities of what it takes to make it through those first difficult years, describing the joys and pitfalls and what really happens “behind the scenes.”
Cute Little Store gives valuable insights into:
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How to deal with leasing and landlords
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How to survive those first two years, from business planning and organization to handling everyday crises
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How to hire, retain, and treat your employees
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How to deal with crazy customers, mean customers, and how to appreciate those customers who make your business worthwhile
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How to prevent being burglarized
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How to know who “the competition” is, why you should care, and how you can deal with it
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How to market and advertise your business and unleash your creativity
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What techniques you can use to relieve your stress and keep yourself sane
Author Adeena Mignogna quit her engineering career in 2002 to follow her entrepreneurial dream. With a solid business background, she decided to open up a retail store, The Pot & Bead—a contemporary, paint-your-own pottery studio located in Ashburn, Virginia.
Author Contact:
Adeena Mignogna
3829 Pippins Place
Point of Rocks, MD 21777
703-231-6158
http://cutelittlestore.net
Book Statistics:
ISBN: 1598004360
Retail Price(s): $11.95
Size and Format(s): 5.5 x 8.5 Paperback
Page Count: 140
Availability: Ingram, Baker & Taylor, Amazon.com, barnesandnoble.com, www.outskirtspress.com/cutelittlestore
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