Generation Y Explored and Explained in Second Edition of Millennial Leaders: Book Presents the Details of a Socio-Economic Study Of Generation Y an
SOUTHERN PINES, N.C. (Business Wire EON) February 28, 2008 -- Generation Y- people born after 1977 -- includes more than 70 million consumers in the United States. Members of this group earn a total annual income of about $211 billion, and spend approximately $172 billion per year.
"Generation Y represents a massive group of influencers-- the largest, and the most cutting edge generation in our history," says Fields. "They cut their teeth on technology, grew up with the belief they could do anything and a desire to make a difference in their world. Because of their size and influence, they have the ability to change the direction of our economy and our political system. Through this book, we hope to teach experienced leaders (Traditionalists, Baby Boomers and Generation X) how to manage and communicate with Gen Y and how to best utilize their talents."
Millennial Leaders' genius is that it acts as a kind of double guide. For older generations who need to unlock the code of how to communicate with Generation Y, the book provides substantial insight into their values and world view. As well, Millennial Leaders provides Gen Y with concrete strategies for personal and career success. The book inspires older generations who want and need to be receptive to members of Gen Y while at the same time helping Gen Y members chart a sure course to achievement.
"Generation Y is our future. It is time to start working with them -- not resisting their efforts," said Fields.
For more details about Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders, visit http://MillennialLeaders.com.
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