Book Yourself Solid Key Number 2: Choose Your Ideal Clients
The Book Yourself Solid article series continues with
Key Number 2: Choose Your Ideal Clients
Your clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card. Now I live by the red velvet rope policy of ideal clients. By defining my ideal clients increased my productivity... happiness... and I got more perfect clients by referral than I ever thought possible.
I was able to eliminate the painful negative energy and time spent worrying about challenging client relationships. I went through an intense period of exhaustion and I wasn't able to accomplish the highest good for my clients. You can't possibly be productive, effective or successful if you're working with clients that are not ideal.
MENTAL EXERCISE: For maximum joy, prosperity and abundance think about the human you are when you are performing optimally at your peak... when you are with all the people who inspire and energize you. Wouldn't it be great to spend every day working with super-cool people that are both friends and clients? It is completely possible once you identify who you want to work with... and with absolute certainty determine that you will settle for nothing less.
I know this can seem really scary early on, but hang with me. Embrace the concept and trust that as we move through the seven keys, your fears and concerns will all be answered. Rest assured, once you define your ideal clients, you get to dumb your duds. I hereby, give you permission to release any dead wood in your calendar. You will then Book Yourself Solid and work with inspiring ideal clients with whom you do your best work.
WRITTEN EXERCISE Start by identifying specific characteristics that your ideal clients possess. Keep in mind your favorite clients – the ones you love so much you'd practically work for free. Here are my top five to get you in the mood.
- Bright (fun, lively and expressive humans)
- Courageous (dream big and aren't afraid to take risks)
- Resilient (come back for more even in the face of failure)
- Think big (they have high aspirations and their projects benefit lots of people)
- Naturally collaborative (they see the benefit of working with others to accomplish their goals)
Now, come up with your own.
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
4. _____________________________________________
5. _____________________________________________
6. _____________________________________________
7. _____________________________________________
8. _____________________________________________
9. _____________________________________________
10. ____________________________________________
Benefits of working with Ideal Clients:
- You do your best work
- You don't feel drained or tired
- You feel invigorated and inspired
- You connect with clients on a deeper level
- You feel successful and confident
- You know your work matters and is changing lives
- Current clients consistently refer new clients to you
- The magic of you sparkles and comes to life!
Congratulations! You just created a filtration system for potential clients. I'm sure you've heard the expression A. B. C. - Always Be Closing. Instead, I say... A. B. C. – Always Be Communicating! Let everybody and anybody know how you help people (your invest-able opportunities) and who your ideal clients are. Cool? Got it? Good.
Stayed tuned for Key #3: Cash In On The Brilliant, Creative And Quirky You!
Copyright 2005 Michael Port & Associates LLC
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.
Need a Fresh Look At the Market?
Wizetrade is America's most popular investment training and software.
Related Articles:
Multicultural Novel Wins Seven National Awards
The Pale Surface of Things, a Multicultural novel by Janey Bennett, has received seven awards from representatives of the book industry. The novel, set on the Greek island of Crete, tells of a young American who finds himself in a traditional Cretan village in the middle of a family vendetta. A fast-moving adventure, but also a tale of ethics and cultural differences, The Pale Surface of Things has won an unusual number of awards.
Book Says Success Isn't Abstract Concept Reserved for a Few
Claims the net value of our everyday choices determines our future
Hard Rocker's New Book Debuts Lyrics of a Different Kind
Author was called by God to write about reclaiming his salvation.
Learn How to Write a Book Report
Many students discover that they must write a book report while in school While some inwardly groan at the task of writing a book report on Johnny Seagull, writing a book report is an opportunity to express your opinions and also to become a more effective writer
New Book Shares Practical, Simple and Useful Approach to Unconditional Love
Internationally recognized author and nonprofit TLF founder, Harold W. Becker, releases his highly anticipated new book, Unconditional Love - An Unlimited Way of Being (White Fire, January 2007) presenting a timeless and practical understanding of unconditional love.
Book Summary: The Rebel Rules
What does it take to get in touch with your inner rebel and
run a business on your terms? Today's Information Age has
spawned a number of rebel business leaders, from Virgin's
Richard Branson to The Body Shop's Anita Roddick –and to
Joie de Vivre Hospitality's boy wonder – the author himself
– people who have the passion, instinct, agility and vision
to rewrite the rules of business so it is ethical, respects
diversity, and means more to people than simply turning a
profit.So what exactly is a rebel?1.
Pamela Jackson Awarded Georgia Author of the Year for First Novel, 'On This Side of Heaven'
Pamela Jackson, author of 'On This Side of Heaven', has won the prestigious Georgia Author of the Year Award. Jackson, an Atlanta based author and speaker, received the award on June 2, 2007 at a banquet held at Kennesaw State University. 'On This Side of Heaven' is Jackson's first novel.
Profound Xulon Book Rediscovers Jesus' Misplaced Message
New title aims to strengthen Christianity's theological core.
An Artist's Novel Explores the Lives and Loves of Americans in Sicily
"A Summer in Sicily" by G. C. Dallas is a charming, sun-soaked novel about a group of Americans in Italy who rediscover their purpose in life.
Book Yourself Solid Key Number 2: Choose Your Ideal Clients
The Book Yourself Solid article series continues withKey Number 2: Choose Your Ideal ClientsYour clients are an expression and an extension of you. When I first started out on my own, I would work with anyone who had a heartbeat and a credit card.
Author Debuts Book Asking, 'Where Will You Spend Eternity?'
Aims to bring better understanding of salvation to nominal Christians.
The UK Digital Photo Book Review
Everyone used to print pictures from films/negatives to stick them into an album, sharing it with friends or for simply preserving memories. With the marriage of digital photography and digital publishing technology, everything changed and the ability to publish photographs in a coffee table style book (also called ?subsidy or vanity publishing?) is now in reach of everyone with a digital camera, a computer and Internet access.
Author Delores Patterson Releases New Book to Help Others Live a Successful, Purposeful and Fulfilling Life
"You Can Make A Change" was written especially for those who are seeking clear, understandable answers as to why their lives have been unsuccessful and what they can do to change it.
Your Book Arrives From Your New York Publisher!
A large box arrives from a New York Publisher. It?s here?YOUR BOOK! You hurriedly rip it open and take the first book out. There it is?YOUR NAME as the author of your first book. You forget to breathe and your heart skips a beat in excitement.
Outskirts Press Announces A Significant Life, the Latest Christianity - Christian Life - General Book From Gatesville, TX Author Brian Nelson
Outskirts Press, Inc. has published A Significant Life: and Purgatory by Brian Nelson, which is the author's most recent book to date. The 6.14 x 9.21 Paperback in the Christianity - Christian Life - General category is available worldwide on book retailer websites such as Amazon and Barnes & Noble for a suggested retail price of $8.95. The webpage at www.outskirtspress.com/ASignificantLife was launched simultaneously with the book's publication.