Radical New Book Offers Contrarian -- and Proven -- Pricing Strategies; Holden Advisors Publishes Pricing with Confidence: 10 Ways to Stop Leaving Mo
Concord, MA (PRWEB) February 12, 2008 -- Holden Advisors announced today the release of "Pricing With Confidence: 10 Ways to Stop Leaving Money on the Table" (Wiley, February 2008, $29.95, 201 pages), written by co-founders Dr. Reed K. Holden and Mark Burton. The book offers time-tested -- and often surprising -- pricing strategies that senior leadership in sales, marketing, finance, and pricing can use to outperform the competition.
Co-author Reed Holden says, "Mark and I wrote this book after working with clients who struggled to put the pieces of a pricing strategy together. There was no book out there on how cross-functional teams work together to make more profitable pricing decisions. Ours not only offers the how-tos for creating a value-based pricing strategy, but it also lays out who's role pricing is in the company, how to give salespeople total confidence in negotiations with customers, and how to compete with competitors in smart new ways."
With ten simple rules, "Pricing with Confidence" demonstrates how managers can deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. It's a simple matter of linking the prices you charge to the value you deliver so your company can customize offerings for various types of buyers--and differentiate your products from the competition.
Filled with concrete strategies, time-proven models, and company case examples, "Pricing with Confidence" guides readers in how to create a range of low- to high-value offerings to extract the maximum price from every sales transaction and grow revenue without sacrificing profits. Readers also learn how to:
* Kick the habit of discounting prices in order to win customers
* Get customers to help you understand the value of your offerings
* Create a pricing approach that fits your current business and industry conditions
* Learn the best way to price for the three types of customers
* Bundle products and services to create pricing leverage for any situation
* Teach your sales force and managers to negotiate with value, not price
* Help your company transition to a more profitable value-based pricing strategy
Andrew Slusher, Vice President of YRC Worldwide, said of the book, "The ROI on this book will be better than any other investment if you make the time to apply the ten rules for pricing with confidence." Denise Hansard, Director of Pricing for a Fortune 300 Life Sciences company, stated, "Hard questions are being brought up in this book. It really gets to the meat of any situation and offers a solution that is logical and profitable. Whether you are a salesperson, part of the executive team, or working in the pricing department, the ten rules apply to everyone in any company. It is a must read for everyone just to stay ahead of the game and to win."
For more information on the book, please see Pricing With Confidence Book website (http://www.pricingwithconfidencebook.com) . The book is also available for sale at Amazon.com and Barnes&Noble.com.
About the Authors
Dr. Reed K. Holden is Founder of Holden Advisors. He consults to senior executives in Fortune 500 companies, and runs targeted sessions with management teams to jump-start change in go-to market strategies to improve profitability. For recent thoughts and comments and an opportunity to speak with Dr. Holden, please see his blog: Reed Holden's blog (http://reedholden.wordpress.com).
Mark Burton is co-founder, vice president for Holden Advisors. As a formulator of the firm's project methodologies and analytical processes, Mark is the driving force in creating offering and pricing strategies for companies that are forging new markets ahead of the competitive curve. Mark also delivers Pricing with Confidence seminars to sales, marketing and product executives. For recent thoughts and commentary on current business events, please see Mr. Burton's blog: Mark Burton's blog (http://markrburton.wordpress.com).
About Holden Advisors
Holden Advisors is a pricing strategy consultancy and training firm that works with marketing, sales, pricing, and finance executives to improve clients' offerings, pricing, and sales processes to fuel strong profit and revenue growth. You can read more about Holden Advisors and sign up for Holden's newsletter at Holden Advisor's website.
###
Need a Fresh Look At the Market?
Wizetrade is America's most popular investment training and software.
Related Articles:
Writing Your Best-Selling Non-Fiction Book Title
Your struggling to sell just a few copies of your book, ebook,
report or other information-based product each month?Are you stumped by the lack of response you are getting?You are positive people want your information, yet no matter
how hard you try, you can't seem to tap into the flood of
demand with your infoproduct.Happily, there is one simple, quick change you can make to
your product that can make a massive difference to your
results -- improve your book title.
Thought-provoking New Science Fiction Novel Relates Concept of Time to Current Events
Author Bizhan Karimi makes a liberal statement regarding the existing USA-Iran conflict in Romeo and Leila & the Enigma of Time
Outskirts Press Announces Destiny, the Latest Highly-Anticipated Fiction/Historical book from Author Don Helling
Outskirts Press, Inc. has published "Destiny: A Love Story from the Ashes of Despair" by Don Helling, the author's most recent book to date. The 5.5 x 8.5 Paperback in the Fiction/ Historical category is available worldwide on book retailer websites such as Amazon and Barnes & Noble for a suggested retail price of $9.95. The webpage at www.outskirtspress.com/destiny was launched simultaneously with the book's publication.
New Non-Fiction "Diet" Book Focuses on Healing and the Power of the Truth
Wayne Nickens, M.D., has created Eat Me: The Ultimate Diet as a prescription for affecting change in our lives that goes way beyond what we place in our mouths. Dr. Nickens encourages readers to discover the poisonous influences that lie inside our brains and control our urges, drives, desires, attitudes, emotions, and behaviors. He then challenges readers to rise up out of ignorance and embrace the truth that comes from God, allowing the Power of the Spirit of Life to do the healing. Complete healing is the only solution to brain injury.
Two Works of Fiction by Local Authors Highlight Youth Homes Auxiliary Annual Book Review
Two book readings, "Clear of Clouds" and "The Cultivation of Weeds", followed by a question and answer period with Mr. Leigh Robinson and Dr. Emory Menefee, the books' authors and close personal friends, will be the highlight of the annual Youth Homes Auxiliary book review to be held on Thursday, October 25, 2007 at the Hope Center Covenant Church (2275 Morello Avenue, Pleasant Hill, CA 94523). Funds raised by Youth Homes Auxiliary support neglected and troubled youth in Contra Costa County.
First Private Equity Funding of Non-Fiction Book
The Complete Kant.
Kevin M. Weeks Blends Urban Fiction with a Twist of Crime Fiction in Sophomore Novel
Award winning author Kevin M. Weeks incorporates the best elements of Urban Fiction and Crime Fiction together in his sophomore novel titled: The Street Life Series: Is It Passion or Revenge?
Writing a Non-Fiction Book
Enigmatic stories, book ideas and thoughts use to run into the minds of everyone, why not to pen it down. Let?s put our dream into action by following these tips of writing a mesmerizing book.
Independent Author Offers Free Science Fiction Audio Books
Mike Luoma offers his Science Fiction novels as free downloadable MP3s. "Vatican Ambassador" just completed at Podiobooks.com! More at Glowinthedarkradio.com
'1919 - Misfortune's End' Listed Among Top 10 Books in Historical Fiction
The novel is listed as one of the most original, brightest and best selling on the market.
Outskirts Press Announces Envisioned, the Latest Fiction/Fantasy Book from Aiken, SC Author Montana Hintermann
Outskirts Press, Inc. has published Envisioned by Montana Hintermann, which is the author's most recent book to date. The 5.5 x 8.5 Paperback in the Fiction/ Fantasy category is available worldwide on book retailer websites such as Amazon and Barnes & Noble for a suggested retail price of $10.95. The webpage at www.outskirtspress.com/Envisioned was launched simultaneously with the book's publication.
5th Better Sex Erotic Fiction Contest: Largest Prize for Amateur Erotic Fiction Writers
BetterSex.com (http://www.bettersex.com) will award $5,000 in cash and prizes to amateur erotic fiction writers on Valentine's Day 2009. Submission deadline for the company's fifth erotic fiction contenst is midnight Sunday November 1st. Complete contest details may be found at the company's web site.
Golden Age Stories Launches Interactive Pulp Fiction Book Website
The new GoldenAgeStories.com interactive Flash Website Pulp Fiction universe showcases 153 fiction stories in books and audio books by L. Ron Hubbard via immersive and engaging Flash video, audio, print, drawings, and iTunes Podcasts from 80 classic books.
Hypnosis Explained - Fact or Fiction - Free E-Book Launched To Celebrate Decade of Healing
To celebrate its 10th year, the Ontario Hypnosis Centre in Toronto Canada is offering a free e-book to help dispel the myths and show how accessible hypnotherapy is for everyday use.
"The Revenge of Little Crow" Historical Fiction Novel Makes an Excellent Holiday Gift Idea
One hundred and forty-five years ago on December 26, 1862, while the Civil War raged in the south, 38 Sioux Indians were executed by hanging at Mankato, Minnesota. This execution, the largest in US history, was ordered by President Lincoln as the result of Minnesota's bloody Sioux massacre which left nearly 1,000 settlers dead or wounded. "The Revenge of Little Crow," historical fiction by Steven M. Ulmen, tells the tale.